After a couple of years without much happening, smart displays are in the news again. Aside from smart TVs, consumer screens that connect to the Internet have never reached a mainstream audience. However, there seems to be a resurgence to make smart displays more popular. The approaches that some companies are taking are better than those of others, revealing a good, bad, and ugly side behind the push.
Note that for this article, we’ll exclude smart TVs when discussing smart displays. Unlike the majority of smart displays, smart TVs are mainstream tech. So for this piece, we’ll mostly focus on devices like the Google Next Hub Max or Amazon Echo Show (as pictured above).
The good
When it comes to emerging technology, a great gauge for whether innovation is happening is by measuring how much a product solves a real user problem. Products seeking a problem to solve or that are glorified vehicles for ads and tracking don’t qualify.