This fall, thousands of fake albums were added to Spotify, with some appearing on real artist pages, where they’re positioned to lure unsuspecting listeners into streaming by posing as new releases from favorite bands.
An Ars reader flagged the issue after finding a fake album on the Spotify page of an UK psych rock band called Gong. The Gong fan knew that the band had begun touring again after a surprise new release last year, but the “latest release” listed by Spotify wasn’t that album. Instead, at the top of Gong’s page was a fake self-titled album supposedly released in 2024.
The real fan detected the fake instantly, and not just because the generic electronic music sounded nothing like Gong’s experimental sounds. The album’s cover also gave the scheme away, using a generic font and neon stock image that invoked none of the trippy imagery that characterized Gong’s typical album covers.